The Friday Wrap #1: Search upgrades, gamification, blacklisted apps and Twitter email

I review a lot of content during the week. Much of it comes from curated collections I follow, such as Smart Briefs. I get email updates from several sites, like AdAge and ZD Net. I subscribe to the RSS feeds of hundreds of blogs. I check the links that cross my Twitter stream, thanks to my Paper.li daily. I click through a lot of items shared over Google+ and Facebook. The ones I find interesting, I publish to my link blog on Tumblr. Some of these find their way into blog posts. A couple make it into my reports on the podcast I co-host with Neville Hobson, For Immediate Release. The rest…well, they just sit there on my link blog.

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FIR Speakers and Speeches: Neville Hobson on Reputation Management at Internet Speed

On April 26, 2012, FIR co-host Neville Hobson gave a keynote presentation at this year’s annual conference of the Public Relations Institute of Ireland (PRII) in Dublin. The overall conference theme was Reputation Management in the Age of Digital.

Could we genuinely have foreseen the extent to which technological innovations would have disrupted our way of working? asked the PRII. How social and digital media, in particular, would have given rise to consumer power and citizen journalism? Or that we would face unprecedented competition from a new wave of competitors?

These are powerful themes that were touched in every… Read More »

Taking the “second screen” beyond television

The “second screen” is gaining momentum.

Watching television, once the epitome of passive media consumption, has become an interactive activity. Instead of sinking deeper and deeper into the sofa, people are sitting forward, smartphone or tablet in hand, finding engaging content related to what they’re watching and conversing with other fans of the same show.

This week and next, the producers of the ABC series Revenge are planning a to entice people to watch the last to episodes of the season when they are aired, rather than catching it later on DVR or online, by offering a stream of activities that will be made available through… Read More »